![picardwouldtotallyrulekirk:
thedailywhat:
Badvertisment of the Day: A controversial ad for Levi’s controversial “Curve ID” brand of jeans has drawn fire for claiming “hotness comes in all shapes and sizes,” while depicting only one size: Small.
The average American woman is a realistic size 14, but the models in Levi’s’ ad all appear to be in the low single digits. In fact, the only noticeable change from figure to figure is an increasingly protruding backside.
Reached for comment, a Levi’s spox says the ad is from last year, and is by no means “representative of all women’s body types across the globe.” (No guh.)
The Curve ID line claims to offer relief for curvy women who have a hard time finding a pair of jeans to fit their shape. But Levi’s choice of cuts suggests a hint of judgement.
There’s “Slight,” “Demi,” “Bold,” and the recently introduced “Supreme.”
[shine / ontd.]
We should not adapt society to make being unhealthy the norm. If you can’t ring jeans that fit you right, lose some weight.
While I do believe that, this is a shit ad regardless. Chances are these 3 women are ‘shaped’ differently, but their size is essentially the same. I’ve worked too long in clothing retail to know that shape is far too much of a factor when trying to find clothes that fit- more so then actual size.](http://25.media.tumblr.com/tumblr_lzv25xZUgS1qzpwi0o1_1280.jpg)
Badvertisment of the Day: A controversial ad for Levi’s controversial “Curve ID” brand of jeans has drawn fire for claiming “hotness comes in all shapes and sizes,” while depicting only one size: Small.
The average American woman is a realistic size 14, but the models in Levi’s’ ad all appear to be in the low single digits. In fact, the only noticeable change from figure to figure is an increasingly protruding backside.
Reached for comment, a Levi’s spox says the ad is from last year, and is by no means “representative of all women’s body types across the globe.” (No guh.)
The Curve ID line claims to offer relief for curvy women who have a hard time finding a pair of jeans to fit their shape. But Levi’s choice of cuts suggests a hint of judgement.
There’s “Slight,” “Demi,” “Bold,” and the recently introduced “Supreme.”
We should not adapt society to make being unhealthy the norm. If you can’t ring jeans that fit you right, lose some weight.
While I do believe that, this is a shit ad regardless. Chances are these 3 women are ‘shaped’ differently, but their size is essentially the same. I’ve worked too long in clothing retail to know that shape is far too much of a factor when trying to find clothes that fit- more so then actual size.
